Market Researchers – Are You Interested in a Job As a Survey Researcher?

Market research analysts are responsible for determining what products people like to buy and at what price point they will purchase them. They will also gather data on the most effective means of marketing a particular product, and they will analyze past sales in order to predict the future.

Market research analysts will frequently use the Internet, the telephone, and mail, as well as personal interviews, in order to obtain information about consumers. After putting this information together, a survey researcher will then present this information in the form of charts and graphs to a company, so that they can then utilize this information in order to increase their sales.

Survey researchers will typically spend all day conducting surveys that will help corporations make positive fiscal decisions, and their methods of test taking will mirror those of the market research analyst.

The working conditions for these professionals typically involve strict deadlines and overtime may be needed. Survey researchers may also have to travel in order to conduct interviews in focus groups and face to face. A bachelors degree is usually sufficient in order to gain entry into a position in this field, although positions are fairly competitive.

It is also helpful for those hoping to enter the field to obtain internship experience working for companies and learning how to collect data, and most survey researchers are good at working with other people in order to conduct surveys and to identify the needs of potential customers.

In 2006, these professionals had over 250,000 jobs in America, with research analysts holding the overwhelming majority of these positions. Company management are the most frequent employers of these individuals, and professional firms are the entities which will usually hire survey researchers. The job outlook for these persons is expected to grow at a rapid pace over the next 10 years, as companies become increasingly competitive in order to increase market share.

In 2006, the middle 50th percentile of market research analysts made between $42,190 and $84,070, with survey researchers earning between $22,150 and $50,960.

Profiles About Jobs – Marketing Research

Before proceeding into this article, you must understand the concept of marketing research first. In marketing, whenever there is a new product launched or a service is being offered, you must know that there has gone a lot of research work behind them. There has been collection of data, analysis of those data to judge and predict the benefits of both public and the company at the launch of the new product or service. Marketing research is the collective term given to all these marketing processes. It can be divided into two distinct categories. They are the consumer marketing research category and the business to business marketing research category.

The work of an employee in marketing research can be quite tedious but then at the same time can be fun and challenging. The profile of a marketing research analyst can be thrilling. He or she should hold a formal master degree in the field of business administration with specialization in marketing. There are certain things that are expected of an employee working for such a post. They have been given below precisely.

Understanding the market based economy

One has to apply his knowledge of sociology to understand the pattern and trends of market based economy. He or she should be able to interpret the behaviors of target consumers in the market. With his knowledge of statistics the employee must analyze the success of any new product or service launched for this target group. It is important to understand the elements that comprise a marketing mix can have a huge impact on the way a customer would react or respond to any new product.

Should be in a position to take strategic decisions

The employees engaged in analysis market analysis reports should be in a position to take quick and appropriate decisions when required. The decision may concern the potential chances and opportunities in these fields, market segmentation and segregation, marketing performance, implementation of marketing programs and many such fields.

Should be updated with the current scenario

A good decision can not be taken by just a good student. He or she must be in a position to evaluate current situation. He or she should be aware of all the government policies concerning the field of work at that moment. The public policies and technology developments that are taking place which can deeply affect his marketing research work are something about which he or she should be updated.

An important link has to be established by a marketing research analyst between environment and the marketing variable in order to understand the behavior of customers.

There are new challenges always waiting for the marketing research employees for their betterment and to help them grow as responsible workers. They are high paying jobs and there are many opportunities in this field.

How To Research Stocks On Your Own

There are many people who are keen on investing in the stock market, but who are not necessarily confident, or comfortable about making those all-important investment decisions. No matter what level of investment, large or small, it’s important to know something about what you’re putting your money into. So, if you are an investor and are prepared to be self-reliant, then you need to think about how to research stocks and basically become your own stock analyst. This article is aimed at giving the less experienced investor a helping hand in terms of providing some useful guidance on to how to research stocks on your own.

Where Is The Information?

The first step is to begin thinking like an analyst – develop an enquiring mind. You need to find out what to buy or sell and at what price. Analysts usually focus on one particular industry or sector. If it’s a sector then they’ll focus on certain companies. An analyst’s aim is to probe into the businesses of the companies on their list. They do this by analysing financial reports and as much other available information as possible about the company. To cross-check the facts, analysts also dig into the dealings between the company and its suppliers, customers and competitors. Some analysts also visit the company, engaging with its management in order to gain a first-hand understanding of the workings of the company, and so over time they connect all the pieces of information together to get the full picture.

Before making any investment, you should do your own research. It is always better to research several stocks in the same industry so that you have a comparative analysis. However, the biggest constraint in doing your own research will probably be time. Retail investors who have many other things to do may not be able to devote as much time to research as professional analysts. However, you can surely take up just one or two firms in the beginning and test how well you can analyze them. That would help you in understanding the process and with further experience and time, you can add more stocks for analysis into your portfolio.

Can Analysts Help?

Getting your hands on anlaysts’ research reports can be a great way to start your own analysis. That way, you save a lot of time and learn much about your selected company simply by reading these reports. You may not necessarily want to follow their sell or buy recommendations, but you can get a great overview of the company, including its strengths and weaknesses, main competitors, industry outlook and future prospects. Analysts’ reports are loaded with information, and reading reports by different analysts simultaneously would help you in identifying a common thread. Opinions may differ, but basic facts in all reports are usually very common.

In addition it would be wise to take a close look at various analysts’ earnings forecasts, which ultimately determine their buy or sell recommendations. Different analysts may set different target prices for the same stock. Always look for the reasons while reading analysts’ reports. What would have been your opinion about the present stock, given the same information? No clue? Then move on to the next step.

What To Look For?

Let’s take the analysts approach in learning how to research stocks on your own. Firstly, try to understand the various steps involved in analysing a stock. Some analysts follow a “top-down” strategy, starting with an industry and then locating a well-performing company, while others take a “bottom-up” approach, starting with a particular company and then learning about the outlook for the industry. Either way is good, but try to take account to the following:

analyze the industry – there are publicly available sources of information for pretty much any industry. Often, the annual report of a company will give a good overview of the industry, along with its future growth outlook. Annual reports will often also provide information about the company’s competitors in their industry. Simultaneously reading the annual reports of two or three companies should give a clearer picture. You can also subscribe to trade magazines and websites that cater to a particular industry for monitoring the latest industry happenings;

business model – take a look at the company’s strengths and weaknesses. Is it a strong company in a weak industry, or weak company in a strong industry? The strengths of a company are often reflected in things such as its unique brand, products, customers and suppliers. You can learn about a company’s business model from its annual report, trade magazines and websites too;

financial strength – this is arguably the most important element of all when analyzing a company. You need to take a look at a company’s balance sheet, income statement and cash flow statements. Often, the numbers in the financial statements offer more information than the words in the annual report. In case you are not comfortable with numbers, no need to hesitate, just start learning as early as possible;

management – have you ever heard the expression there are no good or bad companies, only good or bad managers? Senior executives are responsible for the management and future of any company, so assess company management and board quality by doing some research on the internet;

growth outlook – it’s well-known that stock prices track earnings, the higher the earnings then, typically, the higher the stock price. Try to find out what you can about where future earnings are predicted to be. This is not too easy and analysts tend to make their own estimates by looking at past figures of sales growth and profit margins, along with profitability trends in that particular industry. It’s basically connecting what has happened in the past to what’s expected to happen in the future. Making accurate enough earnings forecasts is the ultimate test of your stock analysis capabilities, because it’s a good indication of how well you understand those industries and companies;

valuation – if you are able to establish indications about future earnings, the next step is to know about the value, or worth of a company. Analysts need to find out how much the current market price of the stocks is justified relative to the company’s value. There is no “correct” value and different analysts will use different parameters. For example, “value” investors look at intrinsic worth, whereas “growth” investors look at future earnings potential;

target price – try to establish a target price. Once you have established future earnings potential, calculate high and low target prices by multiplying estimated earnings per share (EPS) with the estimated high and low P/E Ratio. The high and low target prices represent the price band within which the future stock price is likely to move in response to the expected future earnings.

Finally

A lot of what is outlined above is really useful in showing you how to research stocks on your own. Ultimately you want to make a profit, and one of the best ways to give yourself the best chance of doing that, and avoid paying someone else to do it for you, is to do your own research. It can be fun, interesting and will certainly increase your understanding not only of the stock market more generally, but also, of those particular stocks and companies that you have an interest in.