Market Research – Benefits, Methods and Analysis

Market Research is an exhaustive organized process where informative and relevant data is collected for a market/ product or a service. This data is used to study and analyse current market scenario and build future projections which can be used for business planning and strategic moves.

Market Research: Benefits

– Assists in future planning of the business. E.g.

  • Should the company expand its product line
  • Will the product be profitable

– Makes Decision Process easier

– Gives factual information (thus breaking business myths/ and individual perceptions)

– Reduces risks

– Assists in identifying competitive edge

Small or big all enterprises can and should take strategic decisions after conducting a market research in the related field.

Market Research: Methods

There are broadly two types of research

1. Quantitative Research

In this process numerical data is generated which measures the market’s phenomena and demands. This is used for statistical analysis using various mathematical and computational techniques. It quantifies attitudes/opinions/behaviour on a sample and is then extrapolated for the full sample. This is usually conducted through surveys and questionnaire.

2. Qualitative Research

In this more insights and understanding is measured for the topic. It explores various options and gathers opinions. This kind of data is collected through interviews, group discussions etc. The insights are then used to explore various business decisions.

Market Research: Analysis

This is the trickiest part as data collected has to be strategically used in gaining intellectual analysis. Business experts and market research analysts are very well acquainted to do this work.

It is very exhaustive work and various techniques & tools are used to get useful conclusions. Interestingly the same data can be used to make different inferences depending on the research needs and goals. Some common data analysis types are briefed –

Data mining – this technique focuses on modeling and discovery of knowledge discovery for predictive purposes. This method is not useful for descriptive purposes.

Business Intelligence – this technique focuses on business related information covering data analysis that relies on data aggregation.

Statistical applications – it can be

  • Descriptive statistics
  • Exploratory data analysis also called EDA (discover new features)
  • Confirmatory data analysis also known as CDA (confirms the existing hypotheses about the data)
  • Predictive analytics focuses on application of statistical models for predictive forecasting or classification e.g. market growth in 2022- with data available for 2015
  • Text analytics uses statistical, linguistic, & other methods to pull out data and classify the information received from text sources.

This analysis is then constructively used in the business planning bringing a profitable inclination towards the decisions taken. Business planning plays a major role which reflects the survival of the business.

Sorbent Products – Choosing the Right Sorbent Products For Workplace Safety

Spills are a fact of life in any industrial-type workplace. And so absorbent products like pads and rolls are an important staple in many work places. But which ones are the best ones to get? Read on and discover right sorbent products for workplace safety.

Say you’ve just finished work, you’ve got oil and grease all over your hands, and you need to wipe your hands. Without sorbent products you might be wiping your hands on concrete, the grass, or, worse — your clothes!

Of course, most businesses – especially mechanical repair shops and manufacturing warehouses- spend a lot of money on absorbent products and for good reason. And they also put some thought into getting just the right kinds.

Absorbents go a lot further than just a piece of rag or a scrap of paper towel, these days. There are specific products out there that are designed to soak up oil, anti static pads and even hazmat pads for unknown substances or substances that are known to be hazardous.

But let’s say you’re not looking for anything special, just plain absorbent pads or rolls of paper that can do the trick for a variety of cleanups around the workplace. You can have the choice of general purpose absorbents or economy absorbents in both rolls and pads.

While the general purpose ones have the benefit of being lint-free fabric, the economy ones will still absorb hydrocarbons like oil, gasoline, fuel, diesel and lubricating oils. The economy pads and rolls also have the benefit of being available for the “right price.” which makes them very popular.

But don’t overlook the general purpose versions. In addition to being made out of better material, the general purpose pads and rolls handle a broader range of fluids and oils at cleanup time. In fact, the general purpose pads will clean up all the fluids and oils the economy ones do, plus coolants, cutting fluids, hydraulic fluids, vegetable oil, acetone, turpentine, ether, MEK, hexane, trichloroethylene and more.

If you’re dealing specifically with oil then, that’s no problem either. In fact, there are absorbent pads and rolls that will repel and even float on water and, at the same time, absorb all hydrocarbons.

So now what about all of the hazardous stuff? Things like hydrochloric acid, sulfuric acid, sodium hydroxide, nitric acid and caustic soda. You need special cleanup materials for these, and the hazmat line of absorbent products is perfect for the job.

For situations that require antistatic cleanup materials, you’ll find that specially treated meltblown polypropylene is perfect for the job. The antistatic pads and rolls will absorb all oils plus any other hydrocarbons, and they also come in a blue bag for quick identification, so they won’t be confused with regular clean up materials.

The latter products are the perfect choice when it comes to absorbing fuels that may become volatile in cold applications, in dry, low humidity areas or in any place where a potential for sparks exists.

Hair Health and Common Issues With Styling Products

We wash, style and blow-dry in order to tame our often unruly tendrils. Yet some of the everyday hair care practices we use are actually doing more damage than good. This article takes a look at the issues we face in our efforts to achieve well groomed, shiny and healthy hair.

The average human head has about 100 000 hair follicles and from each one emerges a shaft of hair. Nourished by blood vessels the follicles produce new keratin cells promoting the constant growth of new hair. The inner layer or medulla,

which is protected by the outer keratin cells, contains pigment cells (for colour), fat granules and oxygen. Separate glands run alongside the follicle producing sebum, a natural hair and scalp conditioner. Straight, shiny hair is the result of sebum produced by the glands easily travelling the length of the hair shaft. By contrast, curly hair will often look and feel dry because the sebum has a more difficult time getting from the base of the hair shaft to the tip.

The overall health of the hair depends on numerous factors however nutritional status is key. There are no topically applied hair products that can compensate for poor nutrition. Hair cannot repair itself because it is already dead tissue. However, you can grow healthier hair from the “inside-out”. Healthy hair depends on a constant supply of blood, oxygen and nutrients to grow and maintain the look and feel. Any deficiency in key hair nutrients will show up in our skin, hair and nails first, before affecting our internal organs. Therefore, brittle, dry, dull hair that easily breaks may actually be a signifier to check your general nutritional status.

Hair is predominately made up from protein so a deficiency can result in changes to the colour and texture resulting in brittle, weak and thinning hair. Eating protein 3-5 week will help maintain your levels. If you have had a protein deficiency you will notice hair returning to healthy condition within 12 weeks of correcting the deficiency, as the new hairs grow through.

In addition diets high in sugar and animal fats may contribute to poor hair health. An imbalance between good and bad fat consumption can either lead to an overly dry and flaky scalp and dry hair or excessive oil production. Correcting the imbalance will help to normalise the health of the scalp and the relative dryness or oiliness of the hair. High sugar consumption creates a higher demand for B group vitamins, which can also affect hair health. Reducing highly processed and sugar rich foods will not only help hair health, it will also improve general health.

While internal factors affect hair health, external factors also have the potential to damage hair. If you have ever washed your hair with soap you would know that it tends to get tangled and knotty afterwards. The outer “scales” on the hair shaft stand up when in the presence of an alkali, such as soap and get caught up creating a tangled, messy “do”. The scales will lie down flat in the presence of an acid such as lemon juice or vinegar, which is why vinegar hair rinses were traditionally used after washing. While shampoos don’t create this effect they come with their own set of issues as they are stronger cleansers than soap and strip more of the natural oils from the scalp and hair, leaving it dry and in desperate need of moisture. This is where conditioners come in, their key functions to make the hair scales lie back down and coat the hair so that it feels smooth again.

In addition the type of surfactant used to clean hair in shampoos can be problematic with those such as sodium or ammonium lauryl sulphate contributing to irritated and dry scalp and hair issues. Softer surfactants such as decyl glucoside, coco glucoside or coco betaine are better choices for both hair and scalp health.

In general try to avoid conditioners and stying products with added silica as these will just build up on the hair shaft and create “artificially” shiny and silky hair. They will also increase the need to wash hair which in turn dries out hair again, creating a cycle of poor hair management and ultimately, poor hair health.

How often we wash hair is an individual choice however, most people tend to wash their hair too frequently, each time stripping back the protective oils from the scalp and hair. If your scalp is dry or itchy, try waiting one extra day before washing allowing the sebum to protect the scalp for a longer period. Twice weekly for normal to dry hair is a good benchmark. Obviously oily hair needs to be washed more frequently and often daily. Washing hair often entails blow-drying or straightening which if done excessively, damage the hair shaft. The less you dry & straighten, the better your hair condition will tend to be.

Hair styling agents can also impact on the health of the hair and more importantly your general health. In conventional styling products synthetic plastics such as PVP (polyvinyl pyrrolidone polymer), acrylic copolymers, VA (vinyl acetate)polymer and acrylamide polymer are used as holding agents, all of which are synthetic petroleum based plastics. While these may not be specifically damaging to your hair, they are not environmentally friendly and in addition are easily absorbed through the scalp thereby contributing to the total toxic load your body has to deal with. Look instead for natural products such as beeswax or coconut oil based products for strong hold pastes or gels and sugar biopolymer based products from corn or vegetables instead of hair spray or mousse. The natural wax products will also help to keep the hair shaft moisturised. Generally styling products based on such ingredients are healthier for you and for the environment.