Business Analyst Roles

Business Analyst Roles:

There are many types of roles that are required of a modern Analyst. It depends greatly on the type of industry you are in, but some fundamental aspects remain. Let’s break the term Business Analyst down for a second. The term Business implies the goal of making money. But there are many types of organizations that are in business not just to make money. Take non-profit organizations or community groups for example. And Analyst means a person who analyzes something. So some people may argue that a better term for a Business Analyst is a “Organization Analyst”. The most key roles for a Analyst include:

  • Superior attention to detail
  • Great interpersonal skills
  • Excellent communication both written and verbal
  • Understanding of the company’s business practices and familiarity with the industry.

You should notice that these skills are not just confined to one type of industry. The main goal of any organization analyst is to define the solution that helps the organization reach its goal; it is that simple. Now days more and more people feel that the Business Analyst is involved in just I.T. solutions. This is not the case. There are many different types of business analysts and they can have varying degrees of responsibility.

Here are just a few of the titles that encompass the role of modern Analyst’s.

  • Business
  • Systems
  • Data
  • Business Systems Analyst
  • I.T. Business Analyst
  • Product Development Analyst

This is just a small list of the types of roles that business analysts can occupy. If you are looking to become a business analyst in the I.T. field then you may be required to know software development or understand the structure of how networks are built. A business can be a very integral part of an organizations success or failure. It is not the type of job that you can assume has entry level positions. These types of people are usually experts or have high competency in their field.

There are however courses and certifications that you can receive to help you with credentials. I have done lots of research and have found very few formal business analyst training programs. It is hard to set up programs for roles that experts in a particular field will employ. Although there are some online courses and universities that do offer such course work. The roles of BA’s are always changing and will continue to do so. As long as business is going on organizations will need people who know how to analyze what they are doing and help them achieve their main goals. These people are usually very well compensated for what they know and many can earn over 100k/year. There is no standard work week for a business analyst as many work way over 40 hours. These people sometimes have the fair of the organization in their hands and it can be very pressure driven.

Even though it can be a very high stress job most BA’s get satisfaction in knowing that what they are doing really makes a difference. It can be a stressful profession, but also a very rewarding one. Imagine if you knew that your work was helping an organization succeed in the market.

How to Get a Job Doing Qualitative Marketing Research

Qualitative market research is an important tool used by businesses to identify customer needs and people’s perception of a product with the goal of meeting those needs. This can be done by improving product lines, distribution, sales strategies and all the other things that will increase its sales and generate more profit.

Educational Attainment and Skills Employers Look For

Even entry level jobs in this field favor a bachelor’s degree holder and most companies require a master’s degree for higher level positions. Although any baccalaureate degree is acceptable, there is a bachelor’s degree course that focuses on market research. Other preferred courses are degrees in statistics, mathematics or computer science. A background in economics, business administration or the social sciences adds to a more impressive resume.

The Marketing Research Association, a non-profit trade organization composed of member companies, offers professional research certifications that attest to professional competency and increases your advantage over other applicants in job-seeking. There are certain criteria to be met in experience and knowledge before one can be certified. Internships and sales job experiences are helpful for a marketing career. So are exposures to work doing data analysis, writing reports and making surveys.

To land a job doing qualitative research for sales, employers look for specific skills and competencies. Computer proficiency is a must since the newer methodologies in conducting market statistical studies makes extensive use of computer software. Analytical thinking skills are necessary to understand and scrutinize massive quantities of data. Communication skills involve conversing with people to gather information, interpret them and present them to clients. Other valuable capabilities are critical thinking competency and detail orientation because the work entails precise data analysis and assessment of information gathered to determine the action plans.

Duties of a Qualitative Marketing Researcher

Traditional qualitative market research uses two methodologies for data gathering: focus group discussions and in-depth interviews. The former makes use of a small group of eight to ten respondents in a discussion during which their behaviors, perceptions and attitudes toward a certain topic are solicited and explored. The latter is a one-on-one interview by phone or in person for more complex issues.

Modern methodologies are carried out with the use of computers. These include webcam groups, online bulletin boards, video diaries, mobile research, email surveys and other techniques that are constantly being tested. Hence, these occupations call for working, usually alone, on the computer – amassing data and assessing them and making reports. Depending on needs, longer hours of work may be required.

Typical Duties of a Qualitative Marketing Researcher

The qualitative market analyst usually works on small groups to collect large amounts of information. They communicate with respondents through the internet, by phone or in person to gain insights into their behaviors and opinions, research a topic, analyze and interpret data, and prepare reports, graphs and tables and present them to management. Their tasks include monitoring and forecasting of sales trends, measuring the effectiveness of marketing strategies, formulating plans and proposals.

Most of these tasks are done using specialized statistical software, so a market specialist must have computer knowledge and learn how to use these specific programs.

A market research job is challenging and mentally stimulating. It draws out a person’s creativity by discovering new ways to do things. According to data from the US Bureau of Labor Statistics, the annual mean wage for market research analysts as of May 2011 is $67,130, with the lowest ten percent being $33, 490 and the highest ten percent at $112,560.

WebComp Analyst Review and Awesome Bonus

WebComp Analyst is a new keyword and link analysis tool created by Jonathan Leger. But, what does it do? Can it really help your sites ranked well on the search engines? Or is it another keyword analysis tool where you’re going to use once or twice and never to be used again? Let’s find out in this review.

If you have been doing online marketing for a while now, I’m sure you know that web traffic is one of the most important criteria for success. Every successful website owner knows that without traffic the website is dead! The main reason why more than 95% of web marketers fail is because they don’t get traffic.

It’s obvious that your websites need traffic in order to succeed. And the best source of consistent and high quality traffic is from the search engines. Unfortunately, most websites get little or no traffic from the search engines. That’s where WebComp Analyst comes to your rescue. It’s more than a keyword suggestion and analysis tool, it also tells whether you should or should not target certain keywords or keyword phrases. In other words, it guides you to target the RIGHT keywords (those that worth targeting).

Remember this… targeting certain keywords can give you traffic but NOT all keywords are worth targeting. There are keywords that can give you traffic but don’t have commercial values, meaning that you can not convert those keywords into sales. Therefore, targeting keywords that convert well is KEY to your success.

If you know anything about keywords ranking in Google, then you know that ranking in Google is all about the links. For example: many different websites can target the same keyword but those that have more links with the targeted keywords in the anchor text will come out as winners. You can get this information for free manually but it’ll be very time consuming and tedious. Having to manually check links and anchor text can take hours. With WebComp Analyst, all this information can be obtained in seconds, saving you a huge amount of time.

For those who are involved in researching and building niche sites, WebComp Analyst is worth checking out. It certainly can saves you hours of works. Using this tool can also increase your chance of success. Your niche sites would likely get web traffic if you analyze all the keywords using this tool before building the actual sites. This not only will save you time but also money in the long run.

Another good point I want to highlight in this review is that WebComp Analyst (WCA) only costs $67 one-time. There is no monthly cost or other additional charges.

Is there any bad point?

Honestly speaking, it’s very difficult to find a flaw for this product. However, you should be aware that WCA does not run natively on the Macintosh. If you’re using Mac, you need to install the Mono Framework for Mac OS. That’s the only flaw I can find.

I hope this review is useful for you.