Sorbent Products – Choosing the Right Sorbent Products For Workplace Safety

Spills are a fact of life in any industrial-type workplace. And so absorbent products like pads and rolls are an important staple in many work places. But which ones are the best ones to get? Read on and discover right sorbent products for workplace safety.

Say you’ve just finished work, you’ve got oil and grease all over your hands, and you need to wipe your hands. Without sorbent products you might be wiping your hands on concrete, the grass, or, worse — your clothes!

Of course, most businesses – especially mechanical repair shops and manufacturing warehouses- spend a lot of money on absorbent products and for good reason. And they also put some thought into getting just the right kinds.

Absorbents go a lot further than just a piece of rag or a scrap of paper towel, these days. There are specific products out there that are designed to soak up oil, anti static pads and even hazmat pads for unknown substances or substances that are known to be hazardous.

But let’s say you’re not looking for anything special, just plain absorbent pads or rolls of paper that can do the trick for a variety of cleanups around the workplace. You can have the choice of general purpose absorbents or economy absorbents in both rolls and pads.

While the general purpose ones have the benefit of being lint-free fabric, the economy ones will still absorb hydrocarbons like oil, gasoline, fuel, diesel and lubricating oils. The economy pads and rolls also have the benefit of being available for the “right price.” which makes them very popular.

But don’t overlook the general purpose versions. In addition to being made out of better material, the general purpose pads and rolls handle a broader range of fluids and oils at cleanup time. In fact, the general purpose pads will clean up all the fluids and oils the economy ones do, plus coolants, cutting fluids, hydraulic fluids, vegetable oil, acetone, turpentine, ether, MEK, hexane, trichloroethylene and more.

If you’re dealing specifically with oil then, that’s no problem either. In fact, there are absorbent pads and rolls that will repel and even float on water and, at the same time, absorb all hydrocarbons.

So now what about all of the hazardous stuff? Things like hydrochloric acid, sulfuric acid, sodium hydroxide, nitric acid and caustic soda. You need special cleanup materials for these, and the hazmat line of absorbent products is perfect for the job.

For situations that require antistatic cleanup materials, you’ll find that specially treated meltblown polypropylene is perfect for the job. The antistatic pads and rolls will absorb all oils plus any other hydrocarbons, and they also come in a blue bag for quick identification, so they won’t be confused with regular clean up materials.

The latter products are the perfect choice when it comes to absorbing fuels that may become volatile in cold applications, in dry, low humidity areas or in any place where a potential for sparks exists.

General Hints On Advertising

In advertising, the psychological effects are of greater importance than the physiological ones – i.e. as the “psychological” has the power to affect the mind generally, the latter, with the impact on the visual, is being merely registered by the eyes and absorbed as “pictorial effects”. These should first and foremost pertain exclusively to the item advertised and not, as sometimes is the case, have nothing or very little to do with, and can therefore be ” a dead loss”, in the effect it is supposed to have. Not to mention, that too many “diverse” pictures detract from the very name of the products advertised. The importance of the psychological effect should be stressed, by not only presenting the whole advertisement in “good taste”, but by making it attractive or appealing, which is something everyone responds to.

It should contain nothing that “distracts” through visual images that put the actual item advertised (and its name) into the background, resulting in a “weaker” impact on the viewer. It should also contain something about its value, its general assets and, if it is of well known long standing – its emphasis on tradition included. “Obviously overdone” emphasis on its effective result (as applicable to some – and mostly aimed at usage for women) – often can have the opposite effect, as every woman is not only reacting to the promise of beauty, but also the quality and health of the product.

It is also worth noting that “beauty” in an advertisement is more appealing to both sexes then the stressing of mechanical performance etc. The simulated speed, in harmony with the right background of a sleek automobile, for instance, has more power of “attraction” than the stress on its mechanical performance or assembly and composition, which is only for some mechanically minded men.

Products for every day needs are the hardest to successfully advertise – so it seems! How about an attractive or appealing sales person holding the product and simply but skilfully stating its merits and advantages, the focus being on the item in the hand and its name, rather then a story telling picture behind a distracting background, both of which detract from the total effects of the item, which can lead to: “by the time advertisement ends and all its contents have been taken notice off”, the name of the product has gone by almost, unnoticed. With spoken words, it should also be taken into consideration, which class of people – if not all – the product for sale is aimed at. The more expensive and luxurious the product, the “higher” or more “educated” should be the accompanying comments, and simpler common place expression for ordinary, everyday items aimed for general consumption to the general public.

In all advertising, as all its advertised items – one motto stands with best results for effect and continuity: HONESTY IS THE BEST POLICY!

Market Research on the Cheap

Working people didn’t spend 20% of their annual income on Encyclopedia sets because some door to door salesman tricked them into thinking how nice it would be to own a bunch of books. People paid high prices for those gold bound Encyclopedias because they wanted to feel like good parents who were giving their offspring an advantage.

Emotions and the desires that spring from those emotions are the reason that people buy almost everything. A successful business understands the buying emotions and the desires of its customers, and finds a way to satisfy them.

Master salesman will tell you that it is impossible to create a need for a product or service that will not plainly satisfy what people want. Some business schools still teach that wants and needs can be created with slick marketing. How little those academics know about human nature.

The purpose of market research is to know your customer, to unravel the bundle of human emotions and find out what your potential customers really want.

Here are three ways that you can do market research on the cheap. Just because the research method is online does not mean that it cannot also be applied to an off-line business.

1. Keyword Analysis. Everyday people type queries into Google and the other search engines on an almost infinite variety of topics. There are free keyword research tools offered by Google and Microsoft, among others, that will return hundreds or results of the exact phrases that people used to find out more about any topic.

Your job as a market research analyst is to look behind the words and phrases that people use to search. Do some phrases have a greater sense of urgency than others? Are some searches more specific about the nature of a problem?

It will take a little practice, but after a while you can develop a sense of what people really want from the keyword phrases they use when they search on the Internet.

2. Active Forums. There are online forums or communities on thousands of different topics where strangers get together and talk about a common problem with more frankness and honestly then they probably would in person. Anonymity has its virtue.

You would spend thousands of dollars to do market research with a focus group. You can do nearly the same thing for free with online forums.

3. The Competitions’ Sales Letters. A professionally written sales letter will deliberately target buying emotions. Top copywriters get paid thousands of dollars to write those sales letters. You can take advantage of your competitor’s research and the copywriter’s expertise by studying the well written sales letter to identify and understand those dominant buying emotions.